Clients
Case Studies
While our firm had experience with PR before bringing Articulate on board, they have materially increased the breadth and depth of our effort. By fine tuning our message and introducing us to more of the right people, Articulate has increased our exposure across the financial services and corporate landscape. They’ve taken the time to understand the nuances of our business and market segments and are proactive in identifying creative opportunities that highlight our business’ attributes and the value we bring to our clients. They serve as an extension of the Rapid Ratings team and play an important role in our company’s continued growth and success.”
James Gellert
Chairman and CEO
Rapid Ratings
Rapid Ratings: Taking on the Competition
- Rapid Ratings had begun to see traction with the media, but needed to take a more strategic approach to find its unique voice and differentiate themselves from established players such as S&P, Fitch and Moody’s, and smaller ratings firms like Egan Jones and Kroll
- Hijack news stories to ensure timely Rapid Ratings commentary on topical issues such as ratings reform, the MF Global collapse, Jefferies, the outlook for operational risks and bankruptcies, and supply chain risk
- Leverage CEO appearances before Congressional committees to design a comprehensive thought leadership program and showcase the company’s expertise
- Proactive briefings secured with tier one business press including Financial Times, The New York Times, Dow Jones, Reuters, Bloomberg and TheStreet.com, building key media relationships and positioning execs as expert sources
- Penetrated key trade media including Operational Risk and Regulation, Advanced Trading, Wall Street &Technology, GARP, E-Commerce Times and WT 100, bringing the brand to new audiences across the financial and corporate spectrum
- Aggressive evangelism program led to contributed thought leadership pieces in GTNews and industry recognition from Supply & Demand Chain Executives annual “Pros to Know”