Articulate Communications Broadens Analyst Relations Program

Boston- and New York-Based Team Helps Clients Build Lasting, Powerful Relationships
with Industry Influencers

April 24, 2008 · New York · Articulate Communications Inc., a firm that helps technology and business services companies achieve their corporate goals through results-oriented, targeted strategic communications, today announced that it has broadened its analyst relations (AR) practice, expanding programs to optimize client relationships with key industry influencers. The AR team, led by Boston-based Jennifer Buchhalter and New York-based Katy Zack, has helped clients realize the increasing impact of analyst opinion in the marketplace.

By identifying analysts with the most industry influence and establishing long-term relationships with them, Articulate has already helped countless clients achieve industry-leadership positions through building positive analyst perceptions.

"Neocleus began working with Articulate's analyst relations experts prior to the company's corporate launch into the U.S. market as part of a campaign to validate product and market positions," said Joan Spindel, a two-time Articulate client currently spearheading marketing efforts at Neocleus, which provides endpoint virtualization solutions. "Within three months, Articulate helped Neocleus raise visibility with the key industry analysts and establish productive, beneficial relationships that are supporting our business objectives."

In addition to complete program management, profiling and tracking, briefing tours and event organization, Articulate's AR offerings include:

  • Analyst Coaching Conducting an intensive full- or half-day workshop that teaches executives how to maximize their time with industry analysts, utilize strategic tactics to effectively tell their corporate story and help respond quickly to challenges and potential crises.
  • Presentation Development Collaborating on analyst presentations that convey competitive positioning and key differentiators in a clear, compelling way.
  • Perception Audits Gathering feedback from a wide range of industry analysts to decipher how a company is perceived by industry influencers and what it can do to close the gap between perception and a more positive reality.
  • e-Newsletter Creation Compiling corporate information to update analyst contacts regularly on the evolution of a company, including customer wins, product updates and executive moves.
  • Vertical Analyst Relations Initiating and maintaining relationships with analysts that specialize in vertical markets, including retail, telecommunications, financial services and government.
  • Blog Tracking Regularly following the blogs of leading analysts to keep track of industry topics, points of view and emerging trends.

Articulate's AR team has a wealth of experience in helping emerging technology companies make names for themselves in the analyst community by leveraging its strong relationships with leading analyst houses, including Forrester, Gartner, Inc., IDC and The 451 Group, to name a few.

"In today's bear market, businesses are looking to industry analysts more than ever to influence critical business decisions," said Jennifer Buchhalter, account director and head of Articulate's AR practice. ?We have helped our clients meet bottom-line business goals by establishing productive, beneficial relationships with the analyst community. Strong relationships with these influencers simply lead to more sales opportunities - and Articulate's AR practice is second to none."

About Articulate Communications Inc.
Articulate Communications Inc. helps technology and business services companies achieve their corporate objectives through results-oriented, message-based communications. With this focus, Articulate has built better relationships with the media and industry influencers who impact buying, selling and investment decisions. The firm's PR professionals collaborate with clients to determine program success metrics and work hard to be a trusted extension of their teams. Smart, experienced and results-driven, an Articulate team creates and executes proactive, creative PR programs that build credibility and help clients achieve their bottom-line objectives.

Media Contact
Megan Garnett
Articulate Communications Inc.
212.255.0080, ext. 14
mgarnett@articulatecomms.com