Company Perception AuditSocial media can make it easy to see how many people know about your company, but what do those people actually think? And how do their perceptions of your company impact sales and marketing?
Articulate conducts a three-part analysis:We interview leading media, analysts, bloggers and other industry influencers, developing an insightful overview of how you and your company are perceived outside your four walls. We interview company executives and closely held "friends" of the company, including board members and investors. Lastly, we review what's being said publicly about your company in the media and online, also looking at general industry trends and findings to inform a holistic view.
Using this information, we then create an executive-level summary of findings and build results-oriented marketing and communications strategies to alter those perceptions in a meaningful, measurable way.