Social CRMSocial CRM is the new frontier for managing customer relationships. It's about building community, trust and buy-in from end-users and offering a seamless customer experience online. It's when customers positively endorse your products and services via Twitter, Facebook and online forums.
Through social media channels, customers identify problems and suggest possible solutions. They spark new product ideas by describing their experiences and their needs. And most importantly, they create a successful customer experience for other customers, by answering their questions in online support communities.
Articulate can help you put into practice a corporate policy and daily strategies for actively listening, responding and engaging customers online.