Lean Communications is about cutting out the fat and having a commitment to accountability. At Articulate, we aggressively monitor and measure everything we do. If a program or activity doesn't create value for a client, we refine or eliminate it.

On a daily basis we monitor and analyze the strength, weaknesses, opportunities and threats to client brands in both traditional media and social environments. We look at volume (number of organic media placements and social mentions) and tone (what people are saying about you and how key messages are being conveyed).

Using the industry's top tools like Vocus, Factiva, Lexis-Nexis, Meltwater News, Google Analytics, BusinessWire, MarketWire, and Radian6, Articulate can effectively monitor, measure and act. Here's how:

Track mentions of a client and its direct competitors across relevant social and traditional media Uncover issues and emerging trends that warrant swift response or cooling Listen to conversations happening about a client's brand and use that information to influence R&D, marketing and communications strategies Identify new influencers and communications channels