At Articulate, we've created Lean Communications, asking the tough questions that get the right information to deliver value, every single time.
You've got to know the business to improve the business. Articulate is the expert in business-to-business technology and services. From enterprise-class software to financial services technology to digital media and advertising, if you market and sell your products or services to other businesses, we have the subject-matter expertise to help you do it better. Agility
Lean Communications is about having the ability to make adjustments at the speed of your business. It's about being nimble and bringing creative solutions to new problems every day. Our clients turn to us to be better, smarter and faster than they can be, so they can focus on their business. Measureable Impact
If you can't measure it, don't bother. Every decision you make should be geared toward results and efficiency. Press releases aren't about driving media anymore - they're about creating visibility. Influencers still matter. Social media has fundamentally changed the way communications is done. Get value from everything you do.
Just PR just doesn't cut it anymore. Smart communications pros (like Articulate) know it's about using proven techniques in new and creative ways. Viral Community-Building
Social media has fundamentally altered the way you communicate with your target audiences. We've made it an integral part of what we do, so you can have a trusted partner to help you figure it out. Direct to Customer
We've taken our core expertise and turned it into programs focused on your customers. From user conferences to Webinars, to marketing collateral and Web-site design and content, the Articulate team puts you in front of your customer.
Just what constitutes Lean Communications?
So, how do we do it? We tell stories. That's right - stories. Because people like to understand what's being told to them. With former journalists on the team and a well-defined experience set, Articulate works to create the story that's going to resonate with your target audience. And it's tied to your business objectives, too.
Expertise - Your 12-month business objective is to elevate your company's position to secure a C round of funding or lay the foundation for an IPO? Then your company story had better support that goal.
- You want to drive market penetration to set the stage for acquisitions? Your story needs to sell thought leadership.
- You're bringing your first product to market in a highly competitive space? Your story should show why your target buyer would put your product ahead of the competition.
You've got to know the business to improve the business. Articulate is the expert in business-to-business technology and services. From enterprise-class software to financial services technology to digital media and advertising, if you market and sell your products or services to other businesses, we have the subject-matter expertise to help you do it better. Agility
Lean Communications is about having the ability to make adjustments at the speed of your business. It's about being nimble and bringing creative solutions to new problems every day. Our clients turn to us to be better, smarter and faster than they can be, so they can focus on their business. Measureable Impact
If you can't measure it, don't bother. Every decision you make should be geared toward results and efficiency. Press releases aren't about driving media anymore - they're about creating visibility. Influencers still matter. Social media has fundamentally changed the way communications is done. Get value from everything you do.
Articulate delivers these results through three main services:
Third-Party CommunicationsJust PR just doesn't cut it anymore. Smart communications pros (like Articulate) know it's about using proven techniques in new and creative ways. Viral Community-Building
Social media has fundamentally altered the way you communicate with your target audiences. We've made it an integral part of what we do, so you can have a trusted partner to help you figure it out. Direct to Customer
We've taken our core expertise and turned it into programs focused on your customers. From user conferences to Webinars, to marketing collateral and Web-site design and content, the Articulate team puts you in front of your customer.