A great brand awareness campaign used to be focused on building your presence in earned media, being at the right events, and making sure industry analysts properly understand what you do, who you are, and the benefits you deliver to customers. Today, putting your brand in front of potential and existing customers, and even prospective employees, is a completely different ball game.
Primarily, it is different because the way audiences consume information has changed, both as consumers and as individuals who make decisions about technology purchases for their company. As buyers, consumer or otherwise, our first stop today is usually a search engine, often Google. From there we may be directed to the most influential publications or analyst houses, but they are among a long list of search results.
It means that there are many journeys your customers could take to get to you. And no two customers come to you via exactly the same path.
So how do you create a brand awareness program that impacts the bottom line when your influencer sphere has expanded exponentially?
What we can do for you
The answer is – there is no universal approach. And this is where Articulate excels. We develop creative, truly unique campaigns for our clients based on a thorough understanding of your unique business goals, your industry, and your target clients.
Our campaigns are built on strong, consistent, and relevant brand messaging developed in consultation with you and other key stakeholders. Let’s face it, if everyone articulates what you do differently, your brand is diluted, making it harder for people to understand (and remember) your business.
The messaging we develop engages your audiences and can be rolled out across all internal and external stakeholders and audiences. Sales, marketing, HR, customers, employees, even your competitors should be hearing about your brand in the same way.
Our focus on strong, relevant, and consistent messaging, along with our proven track record, is what gives us the confidence to say our campaigns impact the bottom line for our clients.
We can combine media and analyst relations with digital marketing, social media, content marketing, event marketing, and spokesperson profile building to deliver results that really move the needle.
Your dedicated Articulate team isn’t just great at PR and marketing. They understand your industry and have the relationships to ensure you reach your target audience no matter which path they take to get to you.
It’s the combination of marketing knowledge, industry expertise, and relationships that sets Articulate apart. But don’t take our word for it, read some of the feedback our clients and partners have about our work or check out one example below.
“Articulate Communications optimizes speaker platforms to deliver their services to the highest caliber clients in the industry. The personal attention that the team provides is a difference maker. Their relentless support has been invaluable, and I highly recommend them to any speaker seeking to develop a strong and reliable relationship with global clients that are likely to repeatedly view a speaker’s potential on a worldwide basis. Thank you for all you’ve done for me. I truly appreciate your assistance and look forward to continuing our long-term relationship.”
Robert Mazur, Former U.S. Customs and Drug Enforcement Agent
Author, The Infiltrator: My Secret Life Inside the Dirty Banks Behind Pablo Escobar’s Medellín Cartel